DESIGN SUPPORT BY IMPROVING METHOD TRANSFER - A PROCEDURAL MODEL AND GUIDELINES FOR STRATEGIC PRODUCT PLANNING IN SMALL AND MEDIUM-SIZED ENTERPRISES
DS 32: Proceedings of DESIGN 2004, the 8th International Design Conference, Dubrovnik, Croatia
Year: 2004
Editor: Marjanovic D.
Author: Braun, T.; Gausemeier, J.; Lindemann, U.; Orlik, L.; Vienenkötter, A.
Section: DESIGN RESEARCH AND TECHNOLOGY
Page(s): 143 - 148
Abstract
To ensure sustainable business success, SMEs have to improve their strategic competence. This is actually achievable by integrating strategic product planning into their corporate management. In tight cooperation with “typical” SMEs, we elaborated a procedural model for systematic strategic product planning, which consists of following crucial steps: As the result of a short strategic analysis a strategic direction is selected. An adequate generic guideline, consisting of process-steps is assigned to the strategic direction. Different method alternatives are assigned to process-steps. Supported by means of method selection and adaptation the suggested generic guideline gets adapted to the prevalent user- and situation-specific requirements.
Keywords: design support, method transfer, small and medium-sized enterprises, strategic product planning