DS 48: Proceedings DESIGN 2008, the 10th International Design Conference, Dubrovnik, Croatia

Year: 2008
Editor: Marjanovic D., Storga M., Pavkovic N., Bojcetic N.
Author: Muir, Wood A. P.; Moultrie, J.; Eckert, C. M.
Section: Industrial design
Page(s): 1235 - 1242


When technology and functionality are not enough to differentiate a product from its competitors, the product’s visual appearance becomes a major driver of consumer preference. But how do designers identify what is and will be attractive to the consumer, and how do they apply this to the styling of their products? It is evident that physical products are increasingly becoming fashion based items. There is a substantial body of theory, built over the last 50 years, as applied to fashion. However, to date, little of this understanding has been applied to the design of physical consumer products. This paper seeks to address this gap, by synthesising seminal literature from fashion theory, taste, consumer behaviour, and product design.

Keywords: industrial design, trends, styling, product form, diffusion


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