DS 48: Proceedings DESIGN 2008, the 10th International Design Conference, Dubrovnik, Croatia

Year: 2008
Editor: Marjanovic D., Storga M., Pavkovic N., Bojcetic N.
Author: Stilma, M. D. C.
Section: Creativity and innovative thinking
Page(s): 1065 - 1070


Product design from a gender perspective is a rather new and important area to focus on. Current product design is divers and often adjusted to the needs and wants of the consumers. A differentiating aspect in the design could be the way products are designed as every designer has influence on their designs. Distinct differences have already been found in two dimensional designs such as business cards and websites. This study analyses whether these criteria are present in three dimensional designs, such as consumer products, as well. The positive indication of the results and possible options for further research are discussed.

Keywords: product design, gender, design approach, design criteria


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