A COMPREHENSIVE VIEW ON BENEFITS FROM PRODUCT MODULARIZATION
DS 60: Proceedings of DESIGN 2010, the 11th International Design Conference, Dubrovnik, Croatia
Year: 2010
Editor: Marjanovic D., Storga M., Pavkovic N., Bojcetic N.
Author: Hansen, P. K.; Sun, H.
Section: DESIGN PROCESSES
Page(s): 233-242
Abstract
In most product modularization cases the companies have only weak initial estimations about both the type and the magnitude of the potential benefits. This indicates a need for more precise perceptions of the challenges of managing product modularization efforts. This paper deals with three challenges according to the outset as described initially. First, we will unfold a company neutral empirical based way of how to understand and manage product modularization. Secondly, we will classify and conceptualize the various product modularization benefits. Thirdly, we will evaluate a number of individual industrial product modularization cases according to the conceptualized model of benefits.
Keywords: modularity, product platform, supply chain platform