ECO-INNOVATION IN THE VALUE CHAIN
DS 60: Proceedings of DESIGN 2010, the 11th International Design Conference, Dubrovnik, Croatia
Year: 2010
Editor: Marjanovic D., Storga M., Pavkovic N., Bojcetic N.
Author: McAloone, T. C.; Mougaard, K.; Restrepo, J.; Knudsen, S.
Section: DESIGN METHODS
Page(s): 855-864
Abstract
It is well known that companies face challenges integrating environmental considerations into their product development processes and there is an established body of research focusing on ways and means to aid this. The approach for integrating environmental considerations into product development processes is often reactive, resulting in a retrospective and insufficient approach. This paper describes the mechanisms, opportunities and barriers for the actual realisation of value chain based eco-innovation, together with a first indication of a methodical approach to realising eco-innovation.
Keywords: eco-innovation, value chain, innovation space, life cycle thinking, competencies, value star