EXPLORING THE DIMENSIONS OF VALUE: THE FOUR DIMENSIONS FRAMEWORK

DS 77: Proceedings of the DESIGN 2014 13th International Design Conference

Year: 2014
Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad
Author: Bacciotti, D.; Borgianni, Y.; Rotini ,F.
Series: DESIGN
Section: DESIGN PROCESSES
Page(s): 711-720

Abstract

Companies have to develop innovative and valuable products in order to achieve competitive advantage. To this aim, the idea generation task should be effectively supported within the Product Planning phase, whose goal is defining the main product features. According to this objective, the paper proposes a tool, namely Four Dimensions framework, that urges designers looking for new customer requirements through the mapping of General Demands, Stakeholders, Life Cycle and Systems. The tool has been simulated through an application to the first Apple iMac (1998), obtaining promising results.

Keywords: idea generation, value dimensions, innovation, product planning

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