VERIFICATION OF QUALITY CRITERIA BY CUSTOMER INTEGRATION

DS 77: Proceedings of the DESIGN 2014 13th International Design Conference

Year: 2014
Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad
Author:
Series: DESIGN
Section: INDUSTRIAL DESIGN
Page(s): 2033-2042

Abstract

The design and development of new products targeted at unknown market segments is related to challenges such as uncertainty in regard of customers’ quality demand. For successfully developing new products, companies need to identify product features that determine the product quality as perceived by customers. To this end, customer integration into innovation processes is a valuable approach. In this paper, we introduce a methodology for evaluating quality criteria by customer integration and illustrate the application of the methodology with a single case study in the automobile industry.

Keywords: customer integration, quality criteria, verification

Download

Please sign in to your account

This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties. Privacy Policy.