MEASURING AESTHETIC IN DESIGN

DS 77: Proceedings of the DESIGN 2014 13th International Design Conference

Year: 2014
Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad
Author: Khalighy, S.; Green ,G.; Scheepers, C.; Whittet ,C.
Series: DESIGN
Section: INDUSTRIAL DESIGN
Page(s): 2083-2094

Abstract

Measuring aesthetics as a substantial part of design has not been considerably developed yet due to its qualitative nature. This research aims to develop a capable system in order to measure the defined qualities of aesthetics. This process is achieved by conducting design experiments in which eye-tracking technology is used as an objective tool to quantify the major qualities of beauty. The results of the experiments confirm the potential of using this approach in order to reach the ultimate model of aesthetic measurement.

Keywords: aesthetic, product design, measure, eye-tracking

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