A systematic brainstorming ideation method for novice designers based on SECI theory

DS 94: Proceedings of the Design Society: 22nd International Conference on Engineering Design (ICED19)

Year: 2019
Editor: Wartzack, Sandro; Schleich, Benjamin; Gon
Author: Kim, Taegyun; McKay, Alison; Thomas, Briony
Series: ICED
Institution: University of Leeds
Section: Design creativity
DOI number: https://doi.org/10.1017/dsi.2019.28
ISSN: 2220-4342


Design ideation is a critical early step in any design process and especially challenging for novice designers. This paper introduces the "Systematic Brainstorming Ideation (SBI)" method that, as part of a wider design ideation process, improves the range and number of design concepts generated by novice designers. In this paper we give a brief introduction to the design ideation method to set a context for SBI and then introduce SBI in more detail. Evaluation experiments with 101 novice designers, based in UK and South Korea, are reported. Results indicate a 30% improvement in the number of design concepts generated.

Keywords: Conceptual design, Design methods, Early design phases, Case study


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