Design for the passengers? sustainable behaviour in a scenario of the in-flight catering service

DS 94: Proceedings of the Design Society: 22nd International Conference on Engineering Design (ICED19)

Year: 2019
Editor: Wartzack, Sandro; Schleich, Benjamin; Gon
Author: You, Fangzhou; Bhamra, Tracy; Lilley, Debra
Series: ICED
Institution: Loughborough University
Section: Responsible design
DOI number:
ISSN: 2220-4342


This research aims to study the passenger?s sustainable attitudes, in-flight catering behaviour, and to develop a persuasive model for behaviour change. Current studies towards the in-flight catering waste are primarily focused on dealing the recyclable materials such as cupboard, newspaper and food packaging. In a survey of 624 respondents, the environmental attitude was a poor predictor of environmental behaviour. The survey data were used to develop the persuasive model based on Persuasive Technology. Four phases of the in-flight catering are based on data from the passenger survey. In-flight touchpoints performed with persuasive function is proposed to raise awareness of food waste classification onboard. This study illustrates how persuasive strategies can change the passenger?s food-wasting behaviour.

Keywords: Sustainability, Human behaviour in design, Ecodesign, User centred design


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