Effects of Immersive Virtual Reality in Enhancing Creativity

DS 122: Proceedings of the Design Society: 24th International Conference on Engineering Design (ICED23)

Year: 2023
Editor: Kevin Otto, Boris Eisenbart, Claudia Eckert, Benoit Eynard, Dieter Krause, Josef Oehmen, Nad
Author: Nanjappan, Vijayakumar; Uunila, Akseli; Vaulanen, Jukka; Välimaa, Julius; Georgiev, Georgi V.
Series: ICED
Institution: Center for Ubiquitous Computing, University of Oulu, Finland
Section: Design Methods
Page(s): 1585-1594
DOI number: https://doi.org/10.1017/pds.2023.159


In recent years, the use of virtual reality (VR) has been a promising opportunity to improve the immersive experience in virtual environments. In this study, we explore the effectiveness of immersive VR experiences on an individual’s creativity. To do this, we first identified the characteristics of VR that are closely related to creative performance. Considering these factors, we designed and implemented the interaction method and the three outdoor and indoor virtual environments (Wilderness, City Park, and Office). We evaluated the effectiveness of the virtual environments with 12 participants. The user study results show that outdoor and indoor immersive virtual experiences improved their creativity skills. We concluded by analysing how factors such as simulator sickness and perceived workload influence creativity levels. Moreover, our study showed the potentiality of using immersive virtual environments to enhance individuals’ creative performance.

Keywords: Extended Reality, Creativity, Virtual reality, User centred design, Immersive Virtual Environments

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