What Determines VR Integration in Design Practice? An Investigation of Industrial Designer's Acceptance of VR Visualisation Tools

DS 122: Proceedings of the Design Society: 24th International Conference on Engineering Design (ICED23)

Year: 2023
Editor: Kevin Otto, Boris Eisenbart, Claudia Eckert, Benoit Eynard, Dieter Krause, Josef Oehmen, Nad
Author: Zhang, Wendy (1); Ranscombe, Charlie (2); Piumsomboon, Thammathip (1); Mallya, Prabha (1)
Series: ICED
Institution: 1: University of Canterbury; 2: Swinburne University of Technology
Section: Design Methods
Page(s): 3861-3870
DOI number: https://doi.org/10.1017/pds.2023.387


Emerging visualisation tools based on eXtended Reality (XR) platforms offer designers new possibilities and benefits, attracting increasing interest from academia and industry. However, as the users and consumers of these tools, practising designers' perceptions of XR visualisation tools need to be further verified as they shape the tools' acceptance and integration in the industry. This paper investigates industrial designers' acceptance of VR visualisation tools using the Unified Theory of Acceptance and Use of Technology (UTAUT) model. Semi-structured interviews were undertaken with 12 designers from 3 countries to discuss their attitudes, motivations, experiences, and expectations regarding adopting VR visualisation tools as professional tools. The study highlights key opportunities to promote VR integration in industrial design as the tools' practical capabilities to support design performance and the social influence of stakeholders and peer designers on the professional use of VR. The main barriers lie in designers' expected effort to learn and use the tools and the investment and upkeep of VR systems and facilities in the industry. The paper concludes with recommendations for reaping benefits and overcoming barriers.

Keywords: Virtual reality, Industrial design, Visualisation, UTAUT

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